Solutions and Services
On-line loyalty programmes
In general, a loyalty programme represents a strong direct marketing tool serving to reinforce customer loyalty. As the number of internet users increases, it is proving very effective to "relocate" this product or part thereof (e.g. administration) to an internet environment.
The main benefits of using the internet in your loyalty programme
- increased size of the group of loyal customers
- increased commercial activity due to more effective, personalised forms of communication with the customer, increased customer creditworthiness due to their loyalty
- stronger marketing activities
- acquisition of a competitive advantage
- possibility to provide additional services
- lower costs and time requirements compared to off-line loyalty programmes
- up-to-date information and services are constantly available (24/7) in one place
- allows information on customer behaviour to be collected
Our services relating to the creation of on-line loyalty programmes
- analysis of customers' real needs
- design and implementation of a loyalty programme on the internet
- monitoring, collection and evaluation of information on customer behaviour
- further development and support for the solution
- provision of consulting services in the given area
More information
If you are interested in the design or implementation of advertising activities on the internet, or would like more information on the given area, do not hesitate to contact our consultants. We will be happy to advise you. You can find more information about similar projects that we have already implemented in the following section.